Around the world, STROH is appreciated for its authentic and aromatic taste, which many Austrians associate with the comforting scent and delightful flavor of their childhood pastries and cookies. Moreover, generations of pastry chefs have made Austrian desserts renowned globally through their traditional recipes and craftsmanship. Today, STROH is a popular ingredient in the international bar scene as well as various national cuisines where it is used for both, savory and sweet dishes.